Brands & venues we work with
Case study
For the presentation of Chivas Regal Crystal Gold, produced with PMG Australia, FERZ designed a chess corner in the brand's gold-and-crystal style and brought a grandmaster to the table.
The moment of the night: Formula 1 driver Charles Leclerc sat down to play our grandmaster in front of the guests and cameras. Chess turned a product launch into a scene people filmed, shared and remembered.
Case study
Fashion Factor · Curated by Samsung
FERZ was the headline act of Fashion Factor, curated by Samsung. We opened the show with a creative performance on the catwalk.
Performers in our custom chess costumes played on handmade red-and-white FERZ boards set on sculpted pedestals, turning the runway into a living chess game in front of the press and a full house.
01
World champions, top grandmasters and chess influencers with millions of followers. Name the star, we bring them to your event.
02
Chess nights, tournaments, grandmaster matches and simuls built around your launch, from a private dinner to 300 guests.
03
Chess sets, boards and decorated corners produced to your brand guidelines, plus art and media installations guests line up to film.
04
Photo, video and reels by our own team. Our content reaches millions: a single FERZ reel has passed 6.6 million views.
05
Doors to the best rooms of Dubai and Abu Dhabi: Louvre Abu Dhabi, Kaspia, Fouquet's, Delano Rose Bar, SLS and Address Dubai Mall.
06
Concept, guest list, door, hospitality, performances, art and music. One team from the brief to the last checkmate.
Brand launch
Crystal Gold presentation with PMG Australia. Charles Leclerc played our grandmaster.
Fashion show
Headline act curated by Samsung: FERZ opened the show with a catwalk performance in custom costumes on handmade boards.
Culture
Chess nights at Marta, the iconic lounge of the Louvre Abu Dhabi.
Hospitality
Recurring FERZ nights with the most wanted venues of Dubai.
Daniil Dubov
World Rapid Champion
Alexandra Kosteniuk
Women's World Champion
Ian Nepomniachtchi
World Championship Challenger
Dmitry Andreikin
Two-time Russian Champion
Alexander Grischuk
Three-time World Blitz Champion
And any other star on request: world champions, top-10 grandmasters and chess influencers like Rey Enigma with 3M+ followers.
Audience & reach
Our guests are the international crowd of Dubai and Abu Dhabi: founders, investors, executives, creatives and collectors. They come for the game, stay for the network and share every night with their own followers.
Every collaboration also gets the FERZ media machine: our own photo and video team, reels that travel far beyond chess and the audiences of the stars we bring.
50M+
views on Instagram
6.6M
Views on a single reel
26.5K
Instagram followers
40+
Events produced
Founder, CEO
Model for Harper's Bazaar, Elle and Grazia, artist with exhibitions in Dubai and performer. Sets the look and soul of every night.
Founder, Creative Director
Creative director for Nike, Adidas, BMW, MINI, MUTEK and DAMAC, media art entrepreneur. Leads our installations, multimedia and content.
01
Dates, guests, venue and format. Share the goal, we come back with a concept.
02
Stars, hospitality, production and permits in one clear estimate.
03
Contract, venue, star booking, custom boards, decor and content plan.
04
We run the night end to end and deliver the photo, video and reels.
As featured in
Open to collaborations with brands, venues and companies: private chess nights, partner events and evenings with grandmasters.
